Study Questions: “Unique” Ch9

Study Questions from “Unique: Telling Your Story in the Age of Brands and Social Media” by Phil Cooke, Baker Publishing Group. Kindle Edition.

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1. Do you give much thought to the purpose and place of technology, or do you just accept it without question? Is there a time to take a media fast and reestablish relationships directly with people?

2. What are you doing to help your children navigate today’s media culture? Are you training them with the expertise and tools to make mature decisions?

3. Do you intentionally carve out time for deeper thinking, book reading, serious movies, discussions, devotional time, and more? Or are you living under the tyranny of clichés we see with most TV, popular magazines and social media?

4. Who are the communicators you see out there who are sharing a significant message that really matters today?

5. How much time at your organization or in your work do you spend chasing trends rather than pursuing what really matters?

6. Do you take time on a regular basis to do a “communications audit” of your organization? Ask yourself: Is our marketing strategy making a difference? Are we really communicating the right message? Is our communications and media strategy a force for good in the world?

7. Remember that branding isn’t becoming someone else; it’s discovering who you really are. Take time periodically to think about that. Are your communications and marketing efforts telling the real story? Are you really being authentic in your advertising and the other ways you share the message?

Study Questions: “Unique” Ch9

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