Study Questions: “Unique” Ch8

Study Questions from “Unique: Telling Your Story in the Age of Brands and Social Media” by Phil Cooke, Baker Publishing Group. Kindle Edition.

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1. Take a hard look at the designs that surround you and your organization. What do you see and think? Are they contemporary, high quality and meaningful? Or out of date and out of touch?

2. What about brand unity? If you spread out all your brochures, the look of your websites, product packaging and other design-driven pieces— do they all reflect the same story and style? Or could they come from a number of different organizations?

3. Is your logo up to date, and does it express your brand story well? Remember: A logo isn’t your brand; a logo is the visual expression of your brand. With that in mind, how does your logo stack up?

4. What will a potential visitor or customer find when he or she visits your website for the first time? Is it easy for a visitor to find what he or she wants? Is it visually interesting and simple to navigate? Is there a reason to come back?

5. What about the design of your social media pages? Do they look the same as everyone else’s, or do yours stand out?

6. Think about all the ways that good design can help support your message, share your story and help people connect more effectively and successfully with your organization.

Study Questions: “Unique” Ch8

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