Study Questions: “Unique” Ch5

Study Questions from “Unique: Telling Your Story in the Age of Brands and Social Media” by Phil Cooke, Baker Publishing Group. Kindle Edition.

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1. What do people think of when they think of you, your work, your organization or your product?

2. How can the insights I highlight from the book A Brand Called You impact your own story?

3. How can you or your organization gain more visibility in your marketplace?

4. Are your message and your organization (and your life) transparent? Do you have anything to hide that an online search might reveal?

5. In what ways do you stand out from the other voices, products or organizations in your space?

Take special time to answer the critical branding questions— preferably with a spouse, close friend or key members of your leadership team. Refer back to the explanations in the text to make sure you understand each question fully: 1. What’s the point?

2. Who are you?

3. What are your gifts and talents?

4. What makes you different?

Study Questions: “Unique” Ch5

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