Study Questions: “Unique” Ch7

Study Questions from “Unique: Telling Your Story in the Age of Brands and Social Media” by Phil Cooke, Baker Publishing Group. Kindle Edition.

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1. What are you doing right now on social media? Are you using it primarily as a tool to speak just to personal family and friends, or are you developing it as a strategy to share your story on a much bigger scale?

2. Is your social media “social”? Are you responding to the people who are engaging with you?

3. What social media platforms … • are you using most effectively? • are you most comfortable using? • is your potential audience using?

4. A blog is a potentially powerful way to develop a following of people interested in what you have to say. Should you be blogging? Before you answer that, here are a few questions: • Do you love to write? • Do you have something to say? • Could you focus on your niche or area of expertise? • Can you be transparent and authentic, rather than promotional? • Can you produce a few paragraphs at least three times a week?

5. In social media, what do you want to accomplish? What will success look like for you? Do you know the audience you’re trying to reach?

Study Questions: “Unique” Ch7

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