Study Questions: “Unique” Ch6

Study Questions from “Unique: Telling Your Story in the Age of Brands and Social Media” by Phil Cooke, Baker Publishing Group. Kindle Edition.

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1. Think about how different media impact your message. What are the challenges in presenting your message at a live event versus radio, TV, the Internet or social media? How do different platforms have an impact on the message itself?

2. What is the optimum media for sharing your particular message? Budget certainly matters, but never let that be your only criterion. If you could have any opportunity, would you launch a social media campaign? Write a blog? Produce a short film? Create a weekly TV program? Write a book? Produce a feature film or documentary? What’s the absolute best way to get the word out about your message, product or organization?

3. Is your website optimized for a mobile device? Is it easy to navigate, or is it frustrating for users?

4. This is your message and your life— take it seriously. Who are you getting your communications and media advice from? Is it an experienced professional with a proven track record, or a well-intentioned but less than knowledgeable friend or co-worker?

5. Who is the right media strategist, producer or consultant that can get you from where you are to where you want to be?

6. How about your building? What does its design say about your message? How does it engage a visitor?

Study Questions: “Unique” Ch6

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