Study Questions: “Unique” Ch4

Study Questions from “Unique: Telling Your Story in the Age of Brands and Social Media” by Phil Cooke, Baker Publishing Group. Kindle Edition.

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1. How do you see popular brands tap into our collective need for community and our desire to be part of a group?

2. How do you see a connection between branding and relationships?

3. Based on the information in this chapter, is your organization’s story expressing real meaning? Is it answering significant questions this culture— especially your audience or customer— is asking?

4. Think more about how the apostle Paul, in Acts 17, connected with that culture. What were the techniques he used, and how could you adapt those techniques to your immediate situation?

5. In studying Martin Lindstrom’s list from his book Primal Branding, how many of these should be considered in your own efforts to connect with your potential audience? What are things you can do right now to use these ideas in your marketing and promotional efforts?

Study Questions: “Unique” Ch4

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