Study Questions: “Unique” Ch3

Study Questions from “Unique: Telling Your Story in the Age of Brands and Social Media” by Phil Cooke, Baker Publishing Group. Kindle Edition.

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1. Think about a situation in your experience where perception was reality for you. Explain.

2. When meeting someone for the first time, have you ever jumped to a wrong conclusion about that person based on your initial perception?

3. Do you agree that Jesus cared about His perception? Either way, explain why.

4. How do you think celebrities have impacted today’s culture? Where do you see celebrity influence in politics and other places where it didn’t exist before? Is this a good thing? Explain.

5. How should you consider perception, and how can it positively influence your own career, church or a cause you care about?

6. How is your own organization “packaged”? How effective are your website, print materials and other expressions of your message?

Study Questions: “Unique” Ch3

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