Study Questions: “Unique” Ch2

Study Questions from “Unique: Telling Your Story in the Age of Brands and Social Media” by Phil Cooke, Baker Publishing Group. Kindle Edition.

Chapter 2

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1. What are the top three brands you are most loyal to today? Why?

2. Why do you think stories and storytellers are such an important part of our culture?

3. What was the most powerful brand or advertising image you remember from childhood?

4. When it comes to movies, do you view more dramas, or documentaries? How about TV? Do you watch reality programming more than movies or dramas? What about books— do you read more fiction or more nonfiction?

5. Reflecting back in time, how have stories impacted your life?

Study Questions: “Unique” Ch2

Chapter 2

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