Study Questions: “Unique” Ch10

Study Questions from “Unique: Telling Your Story in the Age of Brands and Social Media” by Phil Cooke, Baker Publishing Group. Kindle Edition.

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1. What can you do to make everyone in your organization a “brand evangelist”?

2. Your brand isn’t just a strategy— it’s who you are. Do you live out your brand every day and with every interaction? Is your story or message coming through loud and clear in every communication, every social media connection, every sale and every opportunity?

3. Are you intentionally encouraging change in your organization? Are you helping people understand the importance of sharing your authentic story?

4. Are there areas or people in your organization that are resistant to change? Identify them and lay out the steps it will take to shift their thinking.

5. Remember that your mission is the most important thing you do. Money is important, and profit matters. However, never allow profit or material success to become the only driver of your organization. How are you keeping your mission in front of your customers, donors, congregation or followers?

6. Can your brand be “smashed” and still be identified as your brand? Is your story and message reflected in every aspect of your organization down to the smallest detail?

Study Questions: “Unique” Ch10

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