Study Questions: “Unique” Ch1

Study Questions from “Unique: Telling Your Story in the Age of Brands and Social Media” by Phil Cooke, Baker Publishing Group. Kindle Edition.

Chapter 1

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1. What are the things in your life for which you’ve felt intense loyalty? It could be people, organizations, causes or even products. Why did you have such intense feelings then (or still have such feelings now)?

2. How has technology personally impacted your life in the last decade? Has it changed the way you engage with real people?

3. Do you ever feel “addicted” to your mobile device, email or other technology?

4. Overall, do you think the power of major brands has grown in your lifetime? Do you feel this a good thing or bad thing?

5. Some say Christianity is about 10 to 15 years behind the technology curve. Why do you think that happens?

6. Do you think people of faith should do a better job using media and technology to share their story with the culture? Why does it matter?

7. How about you? Are you frustrated that your story isn’t getting out there? What specifically is the greatest obstacle to you, your cause, or your product getting noticed?